there wasn’t very much interest.

I think now on the contrary in the ’90s there’s 
something happening, which is once again a feeling 
that there is big change ahead, and that our only 
defence against this big change is to try and 
understand it—which was what McLuhan was 
always trying to say. So although McLuhan really 
didn’t have that much to say about computers—he 
didn’t like them, I don’t think—he was much more 
interested in broadcast media. 

Nevertheless, his method, his approach is what I 
think is sparking interest. There’s a feeling of, if